The Faux Meat Push
June 12, 2019
Beyond Meat, the company behind the plant-based Impossible Burger, is soaring on the stock market, and several fast-food chains plan to offer the burger. Many people see products like the Impossible Burger as an environmentally friendly way to satisfy growing global demand for meat. In a 1997 Issues article, a food policy expert cited predictions that the average person in Asia alone would consume 20.1 kilograms of meat per year by 2030. Today, that prediction has increased to nearly 29 kilograms—making commercial meat substitutes a potentially welcome addition to the menu.